Today I will research existing music magazines that are similar to the magazine I will be creating. This will give me a chance to compete in the marked through product research. I will specifically look at areas like: Genre, Price, Age range, Regular content, Size and Feature articles.
I chose Kerrang, Alternative Press and Rock Sound as they are all competing in the same specific market that I will be entering with my magazine Accolade; having similar alternative bands and all having the similar codes and conventions of magazines typical of this particular genre.
Kerrang Magazine is a devoted rock magazine created in 1981. In 2000 this WEEKLY magazine became the UK's best selling magazine and still holds that crown. It it priced at £2.20 from the shops and £35.20 on a twelve month subscription and has an average size of 70 pages unless its a special edition where there could be a few more. Regular content includes reviews ( CD, radio, TV and gigs ), new album releases, up and coming show information and tour dates, new bands to look out for and fan sent letters to the magazine. The regular content also includes a satirical comic strip that makes fun of stars during events in the rock world. Feature articles consist of Band or band member interviews with bands like Fall Out Boy, Paramore, You Me At Six... The age range of this magazine is predominately from 13 - 19 though it is also versatile enough to sell to people older.
Publisher: Bauer Media Group
Alternative Press is an apparent non-profit organisation based in the United States of America. This magazine is distributed on a MONTHLY Basis selling at $1.49. They also have provide a 12month subscription at a price of $15. The size of this magazine is 112 pages and conforms with the codes and convention of a music magazine in the genre. Regular content includes band reviews, music news, band fashion and finally gig schedules which includes there involvement in major record label tours; the main tour being "Warped Tour". Feature articals consist of a well known band or band member (who usually is the front cover model) interviews. They also feature more underground music; having interviews and photoshoots with up and coming bands about to break the barriers into the mainstream of this particular genre. This magazine sells predominately to an age range of 13-19. They are less versatile than Kerrang and don't tend to have any sales from older people.
Website:
http://altpress.com
Publisher: Private company in Cleveland Ohio
Rock Sound Magazine is a MONTHLY issued alternative rock magazine. This magazine was first published in 1999; holding a lot of respect in the music world as one of the best alternative magazine available. It publishes 13 issues in a year at a price of £3.99 per month. Regular content consists of interviews on less commercial bands, commercial bands, band of the week, gig guides and album reviews. The feature article is usually an interview with the band/band member who is models the front cover. This magazines age range is larger than Alternative Press as its age range is from 13-24, which shows there position in the music magazine world as being versatile, informative yet also appealing to the younger viewers. It complies to the codes and conventions of a alternative rock magazine as the bands they interview are always of a alternative nature. For example in this photo the model is in a alternative band and this is further shown in his appearance showing his tattoo's.
Website:
http://www.rocksound.magazine.co.uk
Publisher: Rock Sound LTD
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