This is my finialized plans for my magazine which I will be actioning. All of these final actions are based on results from my questionaire & my own interpretation from what a music magazine of this specific genre should look like.
Name: Accolade
Positoning Statment: Applaud with Honour
How Frequent will it be published?: After looking at my questionaire, most people seem to recieve music magazines once a month. I would feel it would be detrimental to the company to distribute this magazines weekly at the start of the business ventre as it would be too costly at this stage. If profits raise, then I may move to weekly distribution to try and reach more readers and a wider scale.
Price: Most people in the questionaire pay around £2-£2.50. I will sell my magazine at £3 as I think it is a price that wouldn't effect the pockets of readers too much and also ensure more capital into the business.
Distribution: During my research process, I found that Bauer Media Group are the best company to distibute my magazine. They work with lots of different magazines within the genres in which I want my magazine to conform with; such as "Kerrang"
Rationale: My magazine will be for teenagers - young adults within the alternative music genre. I want my readers to feel like they are at one with there alternative self in reading my magazine; this will be achieved by product placement & having alternative bands/models/merchindise placed within the magazine. This also brings profit to the magazine.
Regular Content: Album of the week award & regular updates of up and coming tours, one off shows and single releases. There will also be a place for readers to express their views on certain albums/tours/ shows etc. Every month there will be a free hand out ie poster, compilation CD, tour infomation.
Feature Content: Interviews with band members of the alternative genre, interviews with music producers and radio producers, once a year have an album of the year & have live pictures of shows which are played specifically for Accolade magazine with audience feedback.
Font: Masterhead: Impact
All others: Berlin Sans FB Semi
Colour: With the results of my questionaire in mind, I have decided to use Black, Yellow/Gold and White as my main colours. In all my questionaire results one of these colours came up, and when put together, they create a unique and professional look whilst also sticking to the guidlines of a alternative nature. I feel like I can produce a magazine that is completely definable and out of the ordinary with this colour scheme.
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